What is the BigCommerce Rest API? What are the key features of BigCommerce Rest API?

What is the BigCommerce Rest API?

The BigCommerce REST API is a comprehensive interface that allows developers to interact with the BigCommerce platform programmatically. It allows the management of various aspects of an online store, from products to orders to customers, facilitating a wide range of customizations and integrations.

What are the key features of BigCommerce Rest API?

1. Customer Management:
It lets the user handle customer accounts, including registration, authentication, and order history.

2 Shipping and Tax:
It eases the process of accessing shipping methods, tax rates, and managing shipping settings.

3. Promotions and Discounts:
It lets you create and manage promotional campaigns, discount codes, and customer groups.

4. Webhooks:
It allows the set up of real-time notifications for specific events, allowing integration with other systems and automation of workflows.

Please visit to explore BigCommerce Rest API different uses.

Key Components of the BigCommerce REST API

1. Authentication:
The API uses OAuth 2.0 for authentication, ensuring secure access to store data. Developers need to obtain API credentials (Client ID, Client Secret, and Access Token) to make requests.

2. Base URL:
The API endpoints are typically accessed via a base URL that follows the structure: https://api.bigcommerce.com/stores/{store_hash}/v3/, where {store_hash} is a unique identifier for the store.

Case Study: Implementing BigCommerce REST API with Pabbly Connect and Interakt for Abandoned Cart WhatsApp Notifications

Introduction
This case study explores how a business leveraged the BigCommerce REST API, Pabbly Connect, and Interakt to send automated WhatsApp messages to customers when their shopping carts were abandoned. The goal was to recover lost sales by reminding customers to complete their purchases.

Objectives

1. Recover Abandoned Carts: Increase the conversion rate by reminding customers about their abandoned carts.

2. Automate Notifications: Use automation to send timely and personalized WhatsApp messages.

3. Enhance Customer Engagement: Improve customer experience by providing helpful reminders.

Implementation Process

1. Initial Setup:

• BigCommerce REST API: Obtain API credentials to securely access the store’s data.
• Pabbly Connect: Set up an account and create a workflow to integrate BigCommerce and Interakt.
• Interakt: Configure Interakt to send WhatsApp messages.

2. Setting Up Pabbly Connect Workflow:

• Trigger: Configure the workflow to trigger when a cart is abandoned. 
• Action: Fetching Abandoned Cart Data
• Trigger: Abandoned cart detected.
• Action: Send data to Interakt to initiate a WhatsApp message.

3. Sending WhatsApp Messages with Interakt:

• API Integration: Use Interakt’s API to send personalized WhatsApp messages to customers.
• We used Interakt – Create API Campaign – to create Campaigns via API in interakt and to track them.
• We used Interakt – Send Template APIs – to send WhatsApp Messages via Pabbly Connect after fetching Abandoned Cart user mobile number from BigCommerce.

4. Testing and Validation:

• Test Scenarios: Simulate abandoned carts to ensure the workflow triggers correctly and messages are sent.
• User Acceptance Testing (UAT): Conduct UAT to verify the entire process in a real-world scenario.

Results

• Increased Conversion Rates: The automated text messages led to a significant increase in recovered abandoned carts.
• Enhanced Customer Engagement: Customers appreciated the timely reminders, leading to improved satisfaction.
• Operational Efficiency: The automation reduced the need for manual follow-ups, saving time and resources.

Conclusion

By integrating the BigCommerce REST API with Pabbly Connect and Interakt, the business successfully implemented an automated system to send text notifications for abandoned carts. This not only improved conversion rates but also enhanced customer engagement and operational efficiency.

About the Author:

Subhash Jain is a BigCommerce expert leading a team that harnesses the power of BigCommerce REST API. Contact today to get services as how to leverage the REST API  Storefront API for your BigCommerce store