Headless WordPress & BigCommerce Stencil Framework Seamless Integration

If you are on a BigCommerce platform and want to have an impact in your niche and leave a lasting impression, you’ve come to the right place. Creating remarkable customer experiences is an absolute must when everything is online. And guess what? WP Blogging is your ticket to making that happen. The integration of Headless WordPress with BigCommerce’s Stencil framework provides an exciting solution for bloggers and BigCommerce businesses looking to enhance their online presence and create engaging customer experiences. Let’s explore the different approaches and benefits of this integration. Blogging isn’t just about writing words on a screen; it’s a powerful tool that captivates and educates your audience. Engaged customers are more likely to come back for more shopping adventures. With blogs, you can connect with your audience, share valuable insights, and inspire them to return for more.

But what really sets you apart from the rest? To make your content engaging, you need to get into your customers’ shoes and understand their daily lives. Think about how your products can enhance their day-to-day experiences. Highlight what makes your product unique – does it change behaviors or spark new ones? It’s not just about the product itself; it’s also about the valuable information you provide alongside it. So, to improve your online presence and connect with your customers on a whole new level, keep reading to learn the incredible world of blogging options. Create content that adds value, answers questions, and sparks conversations. And, if you ever feel lost in the vast digital wilderness, don’t hesitate to contact a  certified BigCommerce expert. They can be your guide in this exciting journey.

Choosing the Right Blogging Approach

Using the Built-In BigCommerce Blog

This is the simplest way to get started. BigCommerce offers basic blog functionality, which is great if you’re new to blogging. It’s user-friendly and seamlessly integrated into your store. This method is ideal for merchants without an existing blog. You won’t have to handle the hassle of setting up an external platform.

Basic blog functionality

• BigCommerce offers a built-in blog feature that allows you to create and manage blog posts directly on your e-commerce site.
• You can add text, images, and other media to your blog posts and categorize them for easy navigation.
• It provides basic blogging functionality, such as creating and scheduling posts, adding tags, and allowing comments.

Benefits for merchants without an existing blog

• For merchants who still need an existing blog, the BigCommerce built-in blog is a convenient option. It’s integrated with your store, so there’s no need to set up an external platform.
• You can maintain a consistent design and user experience throughout your website and blog.
• It can improve SEO by keeping content on your domain and driving traffic to your store.

Subdomain Setup

Creating a subdomain for a separate blog platform like WordPress can give you more blogging flexibility. It’s like having the best of both worlds. You can take advantage of WordPress’s powerful blogging features while enjoying the robust e-commerce capabilities of BigCommerce. However, there might be some design and integration challenges along the way.

Hosting a separate blog platform like WordPress

• Some merchants prefer to host their blogs on a subdomain (e.g., blog.yourstore.com) using a separate platform like WordPress.
• This approach offers more advanced blogging features and customization options than the basic BigCommerce blog.

Challenges of design and integration

• The main challenge with this method is maintaining a cohesive design between your store and the separate blog platform.
• Integration may require custom coding to link the two platforms and ensure a seamless user experience.

Headless WordPress Blog into BigCommerce Storefront: The SEO Powerhouse

This method takes it up a notch. You can use the Store Content API to sync your WordPress blog with your BigCommerce storefront. It’s like having WordPress as a headless CMS for your content. This allows you to import content, metadata, and SEO information seamlessly.

Utilizing the Store Content API

This method involves using the BigCommerce Store Content API to pull blog content from a WordPress site into your BigCommerce storefront.

The API allows you to access and display blog posts, categories, and tags on your e-commerce site.

WordPress as a headless CMS

• Headless WordPress is when you use WordPress to manage your website’s content but choose different tools to display that content to your visitors.
• Normally, WordPress handles both the back-end (where you create content) and the front-end (what users see). 
• But with a headless approach, you can use technologies like React.js, Angular.js, or Faust.js to build a unique front-end while still using
• WordPress for content management. It’s a way to have the best of both worlds!
• By treating WordPress as a headless CMS, you can keep your content in WordPress while using BigCommerce for e-commerce functionality.
• This approach allows you to use the strengths of both platforms, with WordPress managing content and BigCommerce handling e-commerce.

Importing content, metadata, and SEO information

• To migrate your existing WordPress blog to BigCommerce, you can import content, metadata, and SEO information.
• To migrate your WordPress blog to BigCommerce without issues, hire a BigCommerce expert. They’ll handle moving your content, images, and SEO data, so your blog stays strong on BigCommerce, and you keep your readers. Just reach out to a WordPress pro for a smooth transition.

A BigCommerce App may serve as a valuable tool for connecting your WordPress and BigCommerce websites

To further streamline this process, you can turn to the  BigCommerce App for Content Synchronization. 

A BigCommerce App may serve as a valuable tool for connecting your WordPress and BigCommerce websites. Importantly, you don’t need to be a tech expert to use it effectively.

Here’s a brief overview of how  BigCommerce App may work

Start by creating an account and linking your WordPress and BigCommerce stores. Once the connection is established, App’s  feature allows users to manually post links and have them reflected in your BigCommerce store. The app will ensure that the information is integrated into your BigCommerce store like – it will take content, images, meta title and meta description from the wordpress and post it on bigcommerce blog.

This tool may prove to be indispensable for businesses aiming to maintain consistent website content across different platforms. It not only saves time but also guarantees the accuracy of your information, making sure your content is always correct.

Basically, each of these methods has its advantages and trade-offs, and the choice depends on your specific needs, technical expertise, and the level of control and customization you require for your blog and e-commerce store on BigCommerce.

In Summary

Eventually, the method you choose depends on your specific needs and the stage of your business. I’d recommend starting with the Built-In BigCommerce Blog and then exploring the other options as your store grows.

In the world of Online marketing, content quality is a game-changer. With BigCommerce, adding content to your landing pages, including product pages, is easy. Having a blog component creates a dedicated audience if managed correctly. You can create a blog for your eCommerce site, a subdomain, or our WordPress integration. Each approach has advantages, and the choice depends on your needs.

Contact us for big commerce expert advice to explore a unique solution that combines the best of WordPress and BigCommerce. You can have your blog as a subdirectory without the hassle of separate hosting or design work. BigCommerce guarantees your blog’s content uptime so you can focus on delivering the best for your customers.

About Author

Subhash Jain, a visionary leader, heads an expert team that seamlessly integrates the power of WordPress and BigCommerce. Their expertise is dedicated to helping businesses build distinctive, adaptable, and secure eCommerce platforms that effortlessly adapt to evolving industry trends and drive growth.