BigCommerce vs Wix: Which E-Commerce Platform is Right for Your Business?

Selecting the best ecommerce platform for your company can be a challenging undertaking. With so many market options, determining which would best suit your specific business needs can be time-consuming. Among the popular e-commerce platforms, BigCommerce and Wix stand out due to their user-friendly interfaces, a vast range of features, and affordable pricing. However, the choice between the two depends on various factors, such as your business’s nature, budget, and technical expertise. In this blog post, I will compare BigCommerce and Wix to help you decide and choose the right e-commerce platform for your business. I will delve into their differences in ease of use, customization options, payment processing, product management, SEO, and customer support. I will also highlight the strengths and weaknesses of each platform, giving you a clear understanding of the benefits and drawbacks of each. By the end of this post, you will be able to get  there’s no one-size-fits-all solution—choose wisely to ensure your e-commerce journey is nothing short of legendary! However, it is a wise move to consider a specialized eCommerce development & design agency for additional clarity and to make the appropriate decisions.

BigCommerce & Wix Introduction

You don’t need to scroll through thousands of sites for proper information. I have given a detailed comparison between Wix and BigCommerce that will help you make the right decision instantly.

Make your own decision to choose between BigCommerce vs. Wix

Big Commerce: BigCommerce’s features are intended to assist ventures of all sizes in increasing their online sales. The unlimited products, bandwidth, and file storage make it a good choice for businesses that sell various products. Real-time shipping quotations, gift cards, and discount codes help increase sales. SEO and marketing tools help businesses improve their search engine rankings and reach more customers. The integrations with third-party apps allow companies to add functionality to their store.

Wix: The features offered by Wix are similar to those provided by BigCommerce. The unlimited products, bandwidth, and file storage make it a good choice for businesses that sell many products. Real-time shipping quotations and gift cards, and discount codes help increase sales. SEO and marketing tools enable companies to improve search engine rankings and reach more customers. The integrations with third-party apps allow businesses to add additional functionality to their store.

Features Comparison between BigCommerce & Wix

BigCommerce and Wix offer a range of features to support e-commerce operations. Let’s explore their similarities and differences:

Store Design and Customization

• BigCommerce: Provides robust customization options, allowing businesses to create unique and visually appealing storefronts. Offers a wide selection of responsive themes and the ability to customize HTML, CSS, and JavaScript.
• Wix: Employs a drag-and-drop website builder, offering a user-friendly interface for designing and customizing stores. Provides a variety of professionally designed templates to choose from.

Product Management

• BigCommerce: Offers comprehensive product management features, including inventory tracking, SKU management, product variations, and options for digital and physical goods.
• Wix: Provides a straightforward product management system, enabling businesses to add, edit, and organize products with ease. Offers options for physical products, digital downloads, and product variants.

Payment Options

• BigCommerce: Supports a wide range of payment gateways, including PayPal, Stripe, and Square. Also offers built-in support for mobile payments and digital wallets.
• Wix: Allows businesses to accept payments through multiple gateways, including PayPal, Stripe, and Square. Provides an integrated payment solution called Wix Payments.

SEO and Marketing

• BigCommerce: Offers advanced SEO features such as customizable URLs, meta tags, and sitemaps. Provides integration with popular marketing tools like Mailchimp and Google Analytics.
• Wix: Provides basic SEO tools, allowing businesses to optimize page titles, meta descriptions, and alt tags. Offers built-in marketing features like email marketing and social media integrations.

Pricing Comparison

Pricing is an important consideration when selecting an e-commerce platform.Let’s compare the pricing plans of BigCommerce and Wix:

BigCommerce & Wix Pricing Plans Comparison

Free Trial Plan: BigCommerce or Wix

Bigcommerce: You can access all of the features of BigCommerce for 15 days. You will not be asked to provide your credit card information until after the free trial period is over

Wix: Try any Wix Premium plan and if you decide it’s not for you, you can cancel within 14 days and receive a full refund—no questions asked. This applies to the initial upgrade to a Premium plan.

User Interface (UI) Comparison

The user interface of an e-commerce platform significantly impacts usability and customization. Let’s evaluate the user interface of BigCommerce and Wix:

BigCommerce:

• The interface is professional and geared towards users with some technical knowledge.
• Provides a comprehensive dashboard for managing orders, inventory, and marketing campaigns.
• It offers extensive customization options but requires some familiarity with coding for advanced modifications.

Wix:

• It employs a user-friendly drag-and-drop interface, making it easy for beginners to create and manage their stores.
• Provides a visual editor for customizing store elements without any coding knowledge.
• Offers a streamlined dashboard for managing products, orders, and customer interactions.

SEO & Marketing Features Comparison Between BigCommerce & Wix

Search engine optimization and marketing capabilities drive traffic and increase conversions. Let’s compare BigCommerce and Wix in this aspect:

BigCommerce & Wix Support and Security Comparison

Reliable support and robust security measures are vital for an online business’s smooth functioning and protection. Let’s compare the support and security features of BigCommerce and Wix:

BigCommerce:

• Provides 24/7 customer support via live chat, email, and phone.
• Offers extensive documentation, community forums, and educational resources.
• Implements robust security measures, including SSL certificates, fraud protection, and PCI compliance.

Wix:

• Offers 24/7 customer support through live chat, email, and phone.
• Provides a comprehensive knowledge base and video tutorials.
• Implements security measures such as SSL encryption and PCI compliance.

Final Thoughts About BigCommerce & Wix

Both BigCommerce and Wix offer robust e-commerce solutions for small to medium-sized businesses. BigCommerce excels in customization options, advanced SEO features, and comprehensive support. It is well-suited for companies that require flexibility, scalability, and a higher level of technical proficiency. On the other hand, Wix provides a user-friendly interface, affordable pricing plans, and basic SEO and marketing tools. It is an excellent choice for beginners or businesses with more straightforward e-commerce requirements.

Ultimately, the choice between BigCommerce and Wix depends on your business’s specific needs and priorities. Assess your business requirements and consider budget, technical expertise, scalability, and desired feature set to make an informed decision.

About Author:

Samyak Online is a certified partner with BigCommerce, Subhash Jain is the founder of Samyak Online. The company has extensive experience in designing and developing ecommerce websites and helped businesses to select the correct platform for their ecommerce needs. If you need help selecting the right ecommerce platform for your business, connect or contact us.