{"id":1406,"date":"2023-06-12T07:49:43","date_gmt":"2023-06-12T07:49:43","guid":{"rendered":"https:\/\/samyakonline.biz\/blog\/?p=1406"},"modified":"2024-01-17T10:01:33","modified_gmt":"2024-01-17T10:01:33","slug":"tips-to-improve-bigcommerce-site-speed","status":"publish","type":"post","link":"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html","title":{"rendered":"15+ Proven Tips to Improve Bigcommerce Site Speed for Higher Conversion"},"content":{"rendered":"\n<p>BigCommerce is trusted for being the most advanced platform providing future-oriented customizable eCommerce solutions. While Native B2C and B2B BigCommerce eCommerce solutions with simultaneous functionality provide everything that an eCommerce store owner needs for sustainable growth in a competitive marketplace, some BigCommerce store owners start experiencing performance silos in delivering the desired quality customer experience if they continue adding new functionalities, new apps and features as per the changing requirements.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The study by websitebuilderexpert reveals that the Load speed can make or break a website<\/a>:-<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe longer a webpage takes to load, the more its bounce rate will skyrocket. A high bounce rate tells search engines that users don\u2019t find the page content useful, so its rankings will slip. And ecommerce sites will inevitably lose customers if their checkout page is even a little bit slower than those of the competition.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>As per Portent<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars?<br>Absolutely. Multiple studies, including <a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Portent internal research<\/a>, have concluded that site speed impacts conversion rate and sales.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Fast-loading eCommerce sites succeed to get better conversion rates and SEO results. The majority of visitors expect instant page load time, and, they do not wait long for a page to appear.<\/span><\/strong><\/p>\n\n\n\n<p>In this blog, I list 15+ tips to help you improve Bigcommerce site speed for higher conversion without compromising with features and functionalities.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Optimize_The_Sites_Critical_Rendering_Path_by_reducing_banner_or_dynamic_content_in_banner_%E2%80%9CAbove-the-fold%E2%80%9D\" >Optimize The Site\u2019s Critical Rendering Path by reducing banner or dynamic content in banner \u201cAbove-the-fold\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Image_Optimization\" >Image Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Responsive_Images\" >Responsive Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Image_Preload_%E2%80%93_LCP\" >Image Preload \u2013 LCP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Images_Lazy_Loading_Beyond_Critical_Viewport\" >Images Lazy Loading Beyond Critical Viewport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Specify_Images_Width_Height_Attribute_to_Improve_CLS_Score\" >Specify Images Width &amp; Height Attribute to Improve CLS Score<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#DNS_Prefetch_To_Save_DNS_Resolution_Time\" >DNS Prefetch To Save DNS Resolution Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#DNS_Preconnect_To_Slash_Latency\" >DNS Preconnect To Slash Latency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Removing_Unwanted_Apps\" >Removing Unwanted Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Disabling_Unnecessary_JS_Code_from_Data_Solutions\" >Disabling Unnecessary JS Code from Data Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Leverage_BigCommerce_CDN_by_Hosting_Static_Resources\" >Leverage BigCommerce CDN by Hosting Static Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Minimizing_Third-Party_Server_Request_Counts\" >Minimizing Third-Party Server Request Counts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Using_System_Fonts\" >Using System Fonts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Eliminating_Render-Blocking_Resources\" >Eliminating Render-Blocking Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Avoid_HTTP_Redirects\" >Avoid HTTP Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Optimizing_Category_Structure\" >Optimizing Category Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Limiting_Menu_Display_Depth\" >Limiting Menu Display Depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Updating_BigCommerce_Theme\" >Updating BigCommerce Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Tools_to_Check_Site_Performance\" >Tools to Check Site Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/samyakonline.biz\/blog\/tips-to-improve-bigcommerce-site-speed.html\/#Headless_BigCommerce_for_Speed_and_Flexibility\" >Headless BigCommerce for Speed and Flexibility<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_The_Sites_Critical_Rendering_Path_by_reducing_banner_or_dynamic_content_in_banner_%E2%80%9CAbove-the-fold%E2%80%9D\"><\/span>Optimize The Site\u2019s Critical Rendering Path by reducing banner or dynamic content in banner \u201cAbove-the-fold\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Critical Rendering Path represents the browser&#8217;s series of tasks to render a page, including downloading, processing, and converting HTML\/JavaScript\/CSS into pixels for display. <strong>Optimizing the Critical Rendering Path aims to reduce the time required for each task, with a primary focus on the &#8216;Above the Fold&#8217; section that is immediately visible on the screen without scrolling.<\/strong> Here I share the tips to help you optimize the site\u2019s critical rendering path<strong> <\/strong>are &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid to use large images in the above-the-fold<\/li>\n\n\n\n<li>Optimize web fonts &amp; font icons and use system fonts<\/li>\n\n\n\n<li>Boost website speed by employing inline CSS specifically for above-the-fold content.<\/li>\n\n\n\n<li>Optimize CSS and remove unused CSS<\/li>\n\n\n\n<li>Shift render-blocking JS &amp; CSS files to the tag end<\/li>\n\n\n\n<li>Ensure JavaScript unblocking<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Image_Optimization\"><\/span>Image Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-07b51d56 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Responsive_Images\"><\/span>Responsive Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-left\">Outsized image files can slow down the BigCommerce website speed. However, BigCommerce provides                                         certain specifications for image size optimization; for example, maximum recommended pixels are 280 x 1280. BigCommerce stores designed with Stencil themes use the \u2018srcset\u2019 attribute to optimize responsive images. This automatically optimizes images to suit different device.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-07b51d56 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-07b51d56 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-07b51d56 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-07b51d56 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Image_Preload_%E2%80%93_LCP\"><\/span>Image Preload \u2013 LCP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ideal LCP score should not be more than 2.5 seconds; and, it is an influential factor contributing to page speed. Preloading LCP Image before the other resources on the page loads this image with priority and reduces the LCP score. All modern browsers support image preload.<br><strong>HTML Tag Example:<br><\/strong> &lt;link rel=&#8221;preload&#8221; href=&#8221;https:\/\/cdn11.bigcommerce.com\/image.jpg&#8221; as=&#8221;image&#8221; media=&#8221;(min-width: 768px)&#8221; \/&gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Images_Lazy_Loading_Beyond_Critical_Viewport\"><\/span>Images Lazy Loading Beyond Critical Viewport<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Leverage lazy-loading for images beyond the critical viewport to optimize website speed.Lazy-loading non-critical viewport images enhances website performance by deferring their loading until necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specify_Images_Width_Height_Attribute_to_Improve_CLS_Score\"><\/span>Specify Images Width &amp; Height Attribute to Improve CLS Score<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To prevent layout shifts and improve your website CLS, ensure images have width and height attributes specified. By explicitly defining image dimensions, layout shifts can be minimized, improving user experience.Specifying width and height attributes for images mitigates unexpected content displacement, enhancing website stability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DNS_Prefetch_To_Save_DNS_Resolution_Time\"><\/span>DNS Prefetch To Save DNS Resolution Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DNS resolution time leads to significant user-perceived latency. DNS Prefetch is the automatic process to initiate DNS resolution of each domain hosting our resources and to guide the browser to make a request for them to save DNS resolution time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DNS_Preconnect_To_Slash_Latency\"><\/span>DNS Preconnect To Slash Latency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DNS preconnect slashes latency, paving the way for swift website loading. By proactively establishing a connection with the DNS server, DNS preconnect expedites website speed for an enhanced user experience. The dns-prefetch performs a DNS lookup and preconnect establishes a connection to the server. Combining the two reduces the perceived latency developed by cross-origin requests. <br><\/p>\n\n\n\n<p>The HTML tag example for both dns-prefetch preconnect to use the Google Fonts API to add fonts to your web pages is:<br>&lt;link rel=&#8221;dns-prefetch preconnect&#8221; href=&#8221;https:\/\/fonts.googleapis.com\/&#8221; crossorigin&gt;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Removing_Unwanted_Apps\"><\/span>Removing Unwanted Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adding more apps to your BigCommerce site may increase its functionalities but too many apps that don\u2019t contribute to UX often harm the website\u2019s performance. The best way to remove unwanted apps is to get an audit of extensions and apps by a <a href=\"https:\/\/samyakonline.biz\/ecommerce\/bigcommerce-development-design.html\">BigCommerce development company<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"485\" src=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-1030x485.jpg\" alt=\"Remove Apps Not Needed\" class=\"wp-image-1407\" srcset=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-1030x485.jpg 1030w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-300x141.jpg 300w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-768x361.jpg 768w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-1536x723.jpg 1536w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-2048x964.jpg 2048w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-1500x706.jpg 1500w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-apps-not-needed-705x332.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disabling_Unnecessary_JS_Code_from_Data_Solutions\"><\/span>Disabling Unnecessary JS Code from Data Solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unused JavaScript slows down web page load speed. Even if you use asynchronous JavaScript, the code competes with other resources for bandwidth while downloading; it often becomes a significant performance silo. The solution to disable unnecessary JS Code is-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Coverage tab in Chrome DevTools to have complete details of unused code.<\/li>\n\n\n\n<li>Use Coverage class in Puppeteer to automate extracting used code and detecting unused code.<\/li>\n\n\n\n<li>Use tools like Code Splitting, Unused Code Elimination, and Unused Imported Code to remove unused code.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"485\" src=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-1030x485.jpg\" alt=\"Remove Js Not Needed From Data Solutions\" class=\"wp-image-1408\" srcset=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-1030x485.jpg 1030w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-300x141.jpg 300w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-768x362.jpg 768w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-1536x723.jpg 1536w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-2048x964.jpg 2048w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-1500x706.jpg 1500w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/remove-js-not-needed-from-data-solutions-705x332.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_BigCommerce_CDN_by_Hosting_Static_Resources\"><\/span>Leverage BigCommerce CDN by Hosting Static Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The distant traffic to your website may slow down the website speed if you are not using BigCommerce\u2019s content delivery network (CDN). CDN use facilitates you to provide cache versions of web pages on the networks of servers close to distant customers. BigCommerce facilitates to integrate built-in CDN having servers in Los Angeles, New York, London, Sydney, Tokyo, Hong Kong, Singapore, and Sao Paulo; therefore, you don\u2019t need to depend upon 3rd party CDN integration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Minimizing_Third-Party_Server_Request_Counts\"><\/span>Minimizing Third-Party Server Request Counts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Third-party server request counts are related with analytics services, ads, and other elements. These are served from a domain different from your URL domain. These resources often cause poor website performance. Your BigCommerce website SEO audit helps you identify third-party scripts on your web pages and the time being consumed by these.<\/p>\n\n\n\n<p><strong>Solution 1 &#8211; Self-Host 3rd Party Files<\/strong>: Incorporate self-hosting of third-party files by fetching them server-side and referencing them within the same domain. By fetching and serving specified files internally, this experiment aims to improve website performance and security. Self-hosting third-party files allows for greater control over content delivery and reduces external dependencies for a streamlined user experience.<\/p>\n\n\n\n<p><strong>Solution 2:<\/strong> Some effective solutions to enhance speed causing by third-party resources are-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Using async and defer attributes<\/li>\n\n\n\n<li>&nbsp;Lazy loading third-party resources<\/li>\n\n\n\n<li>&nbsp;Removing scripts adding no value<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_System_Fonts\"><\/span>Using System Fonts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes, the increasing reliance on 3<sup>rd<\/sup> -party fonts becomes a cause for slow website loading speed. Fonts act a render blocking resource because these halt the web page loading until the fonts are fully downloaded; often, font files are heavy in size. Third-party fonts interfere with the rendering of a page. When you use system fonts, the browser doesn\u2019t need additional processing to load extra, therefore, BigCommerce sites using system fonts load better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eliminating_Render-Blocking_Resources\"><\/span>Eliminating Render-Blocking Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The presence of large JavaScript and CSS files can block the rendering of a webpage, leading to slower website speed. Optimizing website speed involves addressing the blocking nature of fjs and CSS files, which can delay the rendering of critical page content. <strong>By employing techniques like defer, asynchronous loading, minification, and code splitting, the rendering of web pages can be expedited, improving overall website performance.<\/strong> To enhance website speed, it is crucial to carefully manage and optimize js and CSS files to minimize their impact on the rendering process and deliver a faster user experience.<br><strong>For example<\/strong>: Deferring bootstrap JS file:<br>&lt;script src=&#8221;https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/bootstrap\/5.3.0\/js\/bootstrap.min.js&#8221; integrity=&#8221;sha512-3dZ9wIrMMij8rOH7X3kLfXAzwtcHpuYpEgQg1OA4QAob1e81H8ntUQmQm3pBudqIoySO5j0tHN4ENzA6+n2r4w==&#8221; crossorigin=&#8221;anonymous&#8221; referrerpolicy=&#8221;no-referrer&#8221; defer&gt;&lt;\/script&gt;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_HTTP_Redirects\"><\/span>Avoid HTTP Redirects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HTTP redirects can significantly impact performance, especially on high-latency networks, due to additional DNS resolution, TCP connection, and HTTPS negotiation times, making them costly in terms of speed.<br><strong>For example<\/strong>,<a href=\"https:\/\/samyakonline.biz\/blog\/bigcommerce-seo-guide.html\"> BigCommerce SEO Guide 2023 \u2013 Checklist to Rank #1 on Google<\/a> &#8211; clicking on this link if the user is redirected from this particular website to another website, then this is an HTTP redirect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizing_Category_Structure\"><\/span>Optimizing Category Structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The category structure with a simple hierarchical flow streamlines the online store display and supports visitors and search engines in finding the products of interest. The presence of numerous top-level categories slows the website load time. Grouping and merging several categories is the best practice to simplify top-level categories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"464\" src=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z-1030x464.png\" alt=\"category structure\" class=\"wp-image-1409\" srcset=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z-1030x464.png 1030w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z-300x135.png 300w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z-768x346.png 768w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z-705x318.png 705w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_35_31_136Z.png 1344w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limiting_Menu_Display_Depth\"><\/span>Limiting Menu Display Depth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Limiting the number of categories displayed on the menu is also an effective way to Improve Bigcommerce site Speed. Going ahead, it is good to set up a search function for optimizing the categories that display to customers in line with their interests. The exercise is called<a href=\"https:\/\/support.bigcommerce.com\/s\/article\/Product-Filtering-Settings?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Product Filtering<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"468\" src=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z-1030x468.png\" alt=\"Menu Display Depth\" class=\"wp-image-1410\" srcset=\"https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z-1030x468.png 1030w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z-300x136.png 300w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z-768x349.png 768w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z-705x321.png 705w, https:\/\/samyakonline.biz\/blog\/wp-content\/uploads\/2023\/06\/image_2023_06_12T05_41_10_845Z.png 1366w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Updating_BigCommerce_Theme\"><\/span>Updating BigCommerce Theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Migrating to a <a href=\"https:\/\/samyakonline.biz\/blog\/bigcommerce-free-stencil-theme.html\" data-type=\"link\" data-id=\"https:\/\/samyakonline.biz\/blog\/bigcommerce-free-stencil-theme.html\">new BigCommerce theme<\/a> becomes a must if you are still using themes designed on the legacy Blueprint theme engine of BigCommerce; these BigCommerce themes don\u2019t support the functionality of Stencil- the BigCommerce&#8217;s advanced theme engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_to_Check_Site_Performance\"><\/span>Tools to Check Site Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To get more numbers of leads, quality traffic, and better organic ranking, you should essentially deliver unforgettable personalized experiences at a faster speed to distinguish your brand. The business website speed can be checked by using different tools like <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google PageSpeed Insights<\/a>,<a href=\"https:\/\/tools.pingdom.com\/\" rel=\"nofollow noopener\" target=\"_blank\"> Pingdom<\/a>,<a href=\"https:\/\/www.webpagetest.org\/\" rel=\"nofollow noopener\" target=\"_blank\"> WebPageTest<\/a>, GTmetrix;<a href=\"https:\/\/developer.chrome.com\/docs\/devtools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Chrome DevTools<\/a>, etc. However, different tools check the website speed at different parameters; therefore, it is advised to use more than one tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Headless_BigCommerce_for_Speed_and_Flexibility\"><\/span>Headless BigCommerce for Speed and Flexibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BigCommerce headless storefronts have better speed and flexibility than traditionally designed BigCommerce storefronts. BigCommerce offers numbers of apps and pre-built solutions for Headless Integrations. The headless approach allows to connect with any frontend network driving uniqueness for custom functionality; for example, Drupal for content management, Chargebee for subscription, Algolia for search, and BigCommerce for admin.<\/p>\n\n\n\n<p><strong>Why do you need to go for headless BigCommerce?:&nbsp; <\/strong>As your business grows, you need more add-ons to address diverse concerns about scalability, text update, customer experiences, site traffic, and others. Implementing headless BigCommerce addresses the scalability and flexibility issues that BigCommerce doesn\u2019t meet sometimes. The key benefits of going for headless BigCommerce are Increased site speed, better conversions, multi-storefront management, customized shopping experience, adding eCommerce functionality to content-driven websites, and others.<\/p>\n\n\n\n<p><strong>Wrapping up<\/strong><\/p>\n\n\n\n<p>Expanding the reach to a wider segment of potential customers, while ensuring the continually improving customer experience and overall website quality parameters for search engines, is an unabated exercise. The above experience-based shared tips to improve Bigcommerce site speed and customer experience for higher leads generation and conversion rate will help you bridge the gaps and compete with excellence.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">About:<\/span><\/strong> <\/p>\n\n\n\n<p>Subhash Jain is the founder of Samyak Online which is a<a href=\"https:\/\/samyakonline.biz\/ecommerce\/bigcommerce-development-design.html\"> BigCommerce UX &amp; UI Company<\/a> based in India offering solutions for speed up BigCommerce online stores.<a href=\"https:\/\/samyakonline.biz\/request-quote.html\"> Contact us today to optimize your BigCommerce website&#8217;s performance and speed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BigCommerce is trusted for being the most advanced platform providing future-oriented customizable eCommerce solutions. While Native B2C and B2B BigCommerce eCommerce solutions with simultaneous functionality provide everything that an eCommerce store owner needs for sustainable growth in a competitive marketplace, some BigCommerce store owners start experiencing performance silos in delivering the desired quality customer experience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigcommerce"],"modified_by":"Anil","_links":{"self":[{"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":0,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/media\/1427"}],"wp:attachment":[{"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samyakonline.biz\/blog\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}